If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and not as engaging for consumers who are inundated with livestreaming, interactive 360 videos, augmented reality, and more, especially since the myriad of AI tools came onto the scene in 2023.

And, because of this growth, you’re now behind if you aren’t releasing branded video content regularly. But whether you’re a novice or an expert, most people would agree that getting started can be tough. That’s where we come in!

Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan.

How to Build a Video Marketing Strategy

1. Start with your video goals.

2. Find your target audience.

3. Figure out what story you want to tell.

4. Keep creative requirements in line.

5. Stick to your timeline.

6. Maintain a realistic budget.

Start with Your Video Goals

The first step in creating your video marketing strategy is outlining your video’s goals. Ideally, you’ll want to create a video for every stage of the marketing funnel. But, initially, you’ll have to decide which stage is the most important to target.

• Awareness: Here, a challenge or opportunity is defined and the viewer realizes they have a problem. Videos in this stage should attract users and introduce your brand to a new audience.

  
  

• Consideration: The viewer is now considering how he or she will solve the problem they’re faced with. They’re researching, asking for recommendations, watching product reviews, and trying to find cost-effective solutions.

  
  

• Decision: The solution has almost been found and you want to remain top of mind. Present your prospect with proof of customer satisfaction and prove why your product or service should be chosen over your competition.

If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and not as engaging for consumers who are inundated with livestreaming, interactive 360 videos, augmented reality, and more, especially since the myriad of AI tools came onto the scene in 2023.

And, because of this growth, you’re now behind if you aren’t releasing branded video content regularly. But whether you’re a novice or an expert, most people would agree that getting started can be tough. That’s where we come in!

Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan.